K9

Brand identity for Special K9 dog school.

This identity is built on a contrast of concepts. Incorporates elements that suggest a transformation from a lazy, unfocused dog to a well-trained and happy companion. It uses a special forces camouflage pattern and assertive colours to symbolize the disciplined training methods, while the overall feel is friendly and approachable. This represents the school's promise: to effectively train and transform lazy or badly-behaved dogs into happy, well-mannered pets.